As I mentioned in my last post we did our first mlm business offline with some success, but never felt comfortable with the approaching strangers anywhere, anytime concept.
Also after spending hours on the phone with the first company we were really determined to find something we could do online, globally.
Then luckily, we came across the lady I mentioned earlier, she was doing her business online, exactly what we wanted, so we sighned up with her in our next company. Even though we knew she was working her business online we had no idea how much we would learn from her over the next few years.
Even though the majority of people in this new company were still building their business’s offline, this lady was pioneering something that was just plain radical at the time and it wouldn’t be used by the multitudes of online marketers for years to come.
Here are some REALLY IMPORTANT things we learned during this period,
Firstly, we were buying good quality leads and putting them into an autoresponder so we could follow up with an email after I called them on the phone, yes that’s right, these people were actually asking for information about a businesss so I didn’t mind calling them.
This was working ok, but what we were shown made a big difference to the response we were getting, we started putting what was called a signature file at the end of all our emails.
All we did was put something like, ‘So Who Are John and Julieanne’ and underneath that we had a link to a web page which told people about us, like where we lived, what we liked doing etc, stuff about our family and most important lots of photos so people could put a face to the phone calls and emails.
Funnily enough the name of the web page was called a ‘Face Page’, which was really the very beginnig of all the online social media we have today, like FaceBook etc.
Another thing we were advised to start doing was sending out a newsletter that people could opted in for on our emails.
These newsletters were about trips overseas we’d made or the different adventures we’d had travelling around Australia.
The reason this made a lot of sense and still does now is that it’s MOST important that possible future business partners are attracted to YOU first and your product/business opp SECOND.
This whole process is all part of branding yourself and, as you would probably agree it’s a lot more downstream than going upstream, convining, roping and dragging people into your business.
All the best
John