Leveraging websites is just one way you can market your MLM Business Opportunity. Someone else’s real estate (a website is a piece of real estate) is known as leveraging an asset, and this makes it possible for you to take visitors from someone else’s real estate and lead them to yours. We discuss this kind of leveraging and show you the advantages and disadvantages when building your business online.

Making use of these kind of websites is a way of getting prospects to look at your business or product without any cost to you except for your time. You can do this by posting on a someone else’s blog and at the end of the post (in the signature box) include a link to your site. Or you could make a video and post it on YouTube with a link to your web page in the description. These are several ways of getting value from somebody else’s work or effort.

For example, YouTube has already done the hard yards to attract visitors and you get to reap the benefits.

Back in the days of Henry Ford, you might have had an auto repair business and a friend or someone you knew, that had a vacant lot in a high traffic area. If that friend allowed you to put up a billboard advertising your business, that would be leveraging an asset (your friend’s asset).

Some Disadvantages to Leveraged Assets

The downside to leveraging the assets of others is that you have no control of the asset and no part in making decisions, therefore the owner can remove your post, video or ezine article at any time they wish.

You may have a video on YouTube and you’re getting a lot of traffic looking at the video, clicking on your link and coming to your site. Then, for what ever reason the owner (Google owns YouTube) decides to remove your video, thus all your time and effort creating the video has be wasted.

Create Your Own Asset Is Better For Your MLM Business

Unless you are just getting started, creating your own piece of real estate on the internet is another option. This way you will have full control over the content, choose how you want to display your site and decide what format you want.

The great thing about building your own real estate is you are creating your own valuable asset. Adding more and more content as you create your site will increase traffic and the value your asset offers.

Something to remember when building your own web site is, you alone will be responsible for building the traffic, content and value yourself. Promoting your own site will take a lot more time and effort but will definitely be worth it in the long run for your MLM business opportunity.